COMM 322 - Strategic Communication and Marketing

3 Hour(s)

Strategic communication includes theories and practices in public relations, advocacy/activism, health communication, marketing communication, investor relations, fundraising, media relations, lobbying, and content marketing. This course introduces students to values-driven approaches that nonprofit and for-profit organizations can use to more effectively reach their target audiences. Students also will learn how to leverage digital media and use analytics to maximize the impact of communication strategies. Class research project, individual portfolio and oral presentation required.

Prerequisite(s): COMM 107