MKTG 340 - Social Media Marketing, Brand Awareness, and Engagement

3 Hour(s)

The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class is offered through Rize Education and has optional live sessions.

Prerequisite(s): Status as a Business Administration major or permission of program director.