MKTG 330 - Digital Marketing Analytics and Experimentation

3 Hour(s)

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you’ll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.This online class is offered through Rize Education and has optional live sessions.

Prerequisite(s): MKTG 230 , BUAD 240 , and MATH 060 (or higher) and status as a Business Administration major or permission of program director.