MKTG 231 - Marketing Research Methods

4 Hour(s)

An in-depth study of the marketing research process. Attention is given to the scope of marketing research, the research process, research designs, measurement concepts, sampling including basic statistical concepts, data analysis and interpretation and the use of marketing research. Students will do a marketing research project, using SPSS for statistical analysis.

General Education Requirements: Service Learning
Prerequisite(s): MKTG 230 and BUAD 240