MKTG 260 - Viral and Organic Growth

3 Hour(s)

“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class is offered through Rize Education and has optional live sessions.

Prerequisite(s): Status as a Business Administration major or permission of program director.