MKTG 330 - Digital Marketing Analytics

3 Hour(s)

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition. This online class is offered through Rize Education and has optional live sessions.

Prerequisite(s): MKTG 230 , BUAD 240 , and MATH 060 (or higher) and status as a Business Administration major or permission of program director.